THE BEST STORYTELLERS

IN THE BUSINESS

With more than 40 years of combined senior-level editorial experience at Cause Communications we know exactly what the media needs.

As editors and journalists we were passionate about giving a voice to those who needed to be heard, and the same dedication drives us now. We want to see our clients succeed and value our duty of care to them and their beneficiaries.

Storytelling is at the heart of everything we do; from conceiving and developing creative campaign ideas, through to delivering comprehensive media coverage.

We have unparalleled media contacts. We are agile, we are creative and we work efficiently to deliver perfectly tailored coverage and campaigns on brief and on deadline.

From the spark of an idea through to comprehensive coverage, we work hand-in-hand with not-for-profit organisations to ensure their messages are heard.

Who we are

Meet the Team

Founder
Sam Carlisle has 25 years’ experience as an award-winning national newspaper writer and editor. She devised The Sun’s Give Me Shelter campaign with Women’s Aid, which was acknowledged by Prime Minister Theresa May as a driving force behind the 2021 Domestic Abuse Act.
Sam founded Cause Communications to use her campaign experience to amplify the voices of charities and community interest companies.
She is a trustee of the Institute of Health Visiting, a judge for the British Press Awards and is a mentor for Women In Journalism.
In 2021 Sam, who is based in London, wrote News UK’s first diversity language guide for national titles and radio stations. She regularly writes and appears on TV to discuss parenting her disabled daughter.

Director
Jenna Sloan joined Cause Communications in September 2020 working with Sam to help charities raise their voices.
She worked as a staff writer for 10 years at the Daily Mirror, Press Association and The Sun and as a freelance writer across national newspapers, magazines and digital platforms.
Jenna lectured in journalism at Manchester Metropolitan University for six years and manages Cause Communications’ training offers. She is based in Manchester.

Why work with us

Our story-first approach

Charities have a huge number of powerful and compelling stories from the people they help. The skill is to understand how you harness them to connect with an audience, make your messages memorable and deliver the coverage they deserve. That is what we do.
Our experience

With more than 40 years of combined senior-level editorial experience, the Cause Communications team knows exactly what the media needs. With a background in senior national newspaper journalism we know what news desks need, because we have been on that end of the phone.
Our results

The national media coverage we secure for clients has ensured increased funding, raised profiles and led to important policy wins. The coverage we have achieved has enabled our clients to push Government for funding or policy change - and get it - as well as reach millions of people with their campaigns and messages.
Our creativity

Thinking laterally and developing creative campaigns is second nature to us. As national newspaper journalists we respond quickly to the news agenda and also to any challenges we face. We are efficient and we get things done on brief, on deadline and without fuss.
Our network

All our clients benefit directly from our outstanding contacts across national print, broadcast and digital titles. After decades working at a senior level on national newspapers, we have an extensive network of journalists, writers, producers and presenters who we work with regularly, and who want to hear and amplify the stories we deliver.
Our small and friendly team

We are a small but perfectly-formed team. We excel at taking the strain from clients and creating an easy and effective working relationship that gets results. We are friendly and approachable and clients get direct access to our expertise and creativity.

“Working with Cause, we have been able to significantly raise the profile of disabled children both with the public and with government. The team is steeped in media and communications skills and expertise, and are creative and client-centered in their approach. I would not hesitate to recommend Cause.”

— Amanda Batten, Chair, Disabled Children’s Partnership