Our weekly update where we share successes, challenges and insights from our Cause team.
Cause Views
How to make surveys work in media
PRs can make surveys work in the media with a mix of four ingredients. News judgement, partnerships, storytelling and credibility. Here’s how.
Cause and Effect
The delay to SEND reform offers time to get it right but only if the Government uses it to protect rights and deliver positive change.
Cause and Effect
“To try and get the support you need…you have to fight every step of the way”.
Why Kellie Bright’s Panorama documentary is essential viewing for anyone wanting to know more about the SEND crisis.
Cause and Effect
How Trump’s comments on autism are both dangerous and devastating for parents, and why we recommend you watch Terri White’s new short documentary for the Guardian
Cause and Effect
SEND Day of Action: a parent-led rally at Westminster to Fight For Ordinary
Cause and Effect
Cause and Effect…a week in the life of our cause-driven communications consultancy
Cause and Effect
It’s been a great week of conversations, connections and coverage for our clients.
Cause and Effect
“Every SEND parent should be allowed to dream ordinary dreams. Our kids just need a bit more support to achieve them.”
Mental Health Week lessons from our clients
Recognising and addressing mental health needs are vital parts of our work with our Cause clients but this week we will also be focusing on how we can look after ourselves and each other for positive mental health outcomes for everyone. We will all face different obstacles and challenges, but never take it for granted that somebody is OK because they haven't reached out for help - as Angus told us himself, from his own experience you can look like you have everything on the surface and be experiencing a mental health crisis.
The gift of balance on Mother’s Day
Mother's Day marks the end of my seventh week as Associate Director at Cause Communications. Working alongside three incredible PR women - Sam Carlisle, Jenna Sloan and Aimi Jones - who are creating huge media coverage for clients on a daily basis, alongside being proud mums who will also be celebrating with their families this weekend, it feels like a good time to take a look back at my first weeks at the agency.
Why running Cause Comms could extend my life
Do you know the answer to a long life? Eating a Mediterranean diet? Taking up weights? A happy relationship? Saying “no, ta” to Pinot Noir?
All of those probably help. But one of the biggest indicators of longevity might surprise you.
How to interview disabled children and their families
We enjoy working with journalists who have an understanding of disability or neurodiversity but for those who are new to this, here are our top tips for interviews.
This is how we made an award winning campaign
Our Give it Back campaign has won, and been shortlisted for, multiple awards. Here’s how we did it.
Why drama can change our lives
There She Goes and Best Interests must lead to change for families of disabled children
How to up your pitching game in five easy steps
Before Sam founded Cause she and I were both journalists working on national newspapers; Sam as an editor, me as a writer. We both received dozens of pitches a week, so we know what works.
In the last three months we’ve pitched and placed stories for our clients in dozens of outlets including Metro, Daily Telegraph, The Sun, The Times, Daily Express and Sunday Express, ITV News, Press Association and BBC Newsbeat. So it’s safe to say our pitches are working.
But what’s the key to successful pitching? Here are five tips everyone who’s pitching stories to journalists or editors should know.
How we made working 200 miles apart into a Cause super power
In all my previous workplaces, my colleagues have been in the same room as me, never mind the same city.
But when Sam - Cause founder and CEO - invited me to join her in the business we became each others’ sole colleagues, but based almost 200 miles apart.
5 ways to make your website more accessible
When we were re-designing our website, one of our main goals was to make it as accessible as possible for everyone.
We asked Leyla to write us a guest blog on how she did it, together with tips and advice for anyone else who would like to make sure their website is works for everyone, no matter how they are accessing it.
Why Ellie on Strictly is life cha-cha-changing
All I was thinking, watching Ellie Simmonds nail her first Strictly dance, was: “this performance is going to make my daughter’s life so much better”.

