Collapsing cliffs

Green expert and environmental scientist Angela Terry is the CEO of green consumer site One Home, which is full of tips and advice on how to go green, and to adapt to the existing impacts of climate change.

Angela and her team spent months researching and developing a report into coastal erosion around the UK, and using existing Government data they identified the 21 villages and towns that are most likely to be lost to the sea this century.

The research was both meticulous and shocking, and at Cause we developed a media plan to make sure it was launched with maximum impact.

First we crafted a story full of data and stats, but also with real people’s stories of how their lives had been impacted by living so close to crumbling cliff edges. 

Then, working with trusted journalists at the Press Association, the UK’s national newswire, we placed the story. The response was phenomenal, with dozens of requests for interviews with Angela across national and regional print, digital and broadcast outlets.